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Home Fintech programs Gamification In FinTech: A Practical Guide

Gamification In FinTech: A Practical Guide

The traditional financial environment is undergoing a tremendous change in a world where technology is continuously reshaping and altering how we live. Fintech is disrupting established ideas of financial involvement and altering how we handle our money. In the middle of this revolution, gamification—an inventive strategy that combines the thrill of gaming with the gravity of financial services—has developed.

Gamification has become a powerful tool for financial institutions looking to connect and empower their consumers by increasing knowledge, boosting financial experiences, and driving engagement. Fintech businesses are changing how people view and engage with their finances by utilizing game-like aspects including prizes, challenges, and interactive interfaces. This ground-breaking fusion of pragmatism and humor has the power to completely alter the financial environment and the way that people interact with their financial objectives.

Gamification And Types Of Players

Modern business trends necessitate the use of innovative and interdisciplinary approaches in order to succeed. Gamification, or the application of game design principles to non-game contexts, is one such technique. Gamification has the ability to significantly improve the educational experience.

Teachers may give pupils a more interesting and stimulating environment by introducing gaming features like rewards, achievements, and interactive challenges. Gamification makes studying more enjoyable and encourages teamwork and competitiveness among students, which improves academic achievement and knowledge retention.

Gamification is a flexible strategy that meets a range of educational demands since it can be tailored to suit various subjects and learning styles.

Gamification has a number of advantages in terms of company administration. By introducing gamified systems and procedures, businesses can raise employee engagement and productivity. Leaderboards, badges, and real-time feedback are used to motivate staff members to finish projects, achieve objectives, and aim for excellence.

Gamification may also encourage a culture of continual improvement by motivating staff members to learn new things. Individual employees gain from this, but the organization as a whole also grows and becomes more competitive as a result. By using gamification tactics, businesses can create a more vibrant and interesting work atmosphere.

Gamification approaches are being used by HR departments to improve employee motivation, engagement, and performance. HR executives may improve the employee experience by adding gamified components like challenges, contests, and prizes.

Onboarding, training, performance management, and employee appreciation are just a few of the areas where gamification in HR can be used. Employees are able to learn new skills in a playful and engaging way with the help of gamified training modules. Gamified performance management systems offer immediate feedback, establish precise goals and objectives, and acknowledge accomplishments. This not only raises employee morale but also encourages an organizational culture of ongoing learning and development.

Gamification has become a potent tool in the FinTech field for engaging people and improving their financial experiences. Fintech firms can simplify and democratize previously difficult and boring financial chores by incorporating game aspects into their platforms and applications.

Gamification enables consumers to actively manage their finances, make informed decisions, and reach their financial objectives with features like personalized goal tracking, virtual awards, and interactive financial education.

Additionally, by making financial ideas and products simpler to comprehend and navigate, gamification has the potential to raise financial literacy and enhance financial well-being. Fintech businesses may transform how individuals engage with and manage their money by utilizing gamification concepts, which will increase financial empowerment and enhance financial outcomes.

Gamification is used by businesses of all sizes to attract customers, adapt personnel, and increase productivity. However, there are also mixed methods employed by tiny and startup businesses, which tend to focus on gamifying the product. To better comprehend the procedure of enticing consumers through gamification, the types of players should be taken into account.

Key Features Of A Good Game System

The creation of a game as such is not the goal of gamification, despite the fact that the term “game” is used to describe the process of interacting with a gamified system. Similarly, the game does not serve as a goal when gamification elements are added to the work of organizing into a product.

Positive gaming traits, components, and mechanics are conveyed during this process. The competitive spirit, the existence of a point-accumulation system, and the availability of rewards are the main elements of the gamified system that draw and keep users, but it’s also crucial to identify the essential elements of efficiency when creating a gaming system for business. 

In order to attract higher-level needs, such as the desire for achievements (achievements), status, self-expression, selfish altruism, and problem-solving, gamification relies on techniques that tap into natural instincts, specifically: competition.

The actual resolution of issues or the implementation of different gaming tasks for which the player receives rewards of various types and levels, based on the difficulty of the task and the awards already obtained or the issues resolved, forms the basis of gamification. Incentives in gamification include points, accolades, levels, and performance indicators. As part of gamification, storytelling is also crucial. 

Advantages And Disadvantages Of Gamification

The following are the reasons for gamification in business:

  • the society’s constant desire for fresh perspectives and experiences; the symbolization of numerous aspects of life; the development and commoditization of information technology; and the swift market changes brought on by the shift to the online domain.

Increased engagement and happiness as well as a sense of belonging are two benefits of implementing gamification (both internally, aimed at firm personnel, and outside, directed at product or marketing). When interacting with “Millennials” and “Generation Z” consumers, gamification is highly beneficial. It is important to note that gamification has drawbacks, including its sometimes superficial character, the necessity to connect its goals with organizational goals, and its tendency to have short-term effects. 

Gamification of the workforce is the simplest approach to incorporate into the operations of the firm. In the “non-game” areas of entrepreneurship, gamification of the product and gamification of marketing are more challenging to adopt and call for creative approaches to product development and the marketing mix in general. 

The financial services industry is one of the domains where implementing components of gamification is one of the most difficult things to do (according to conventional ways). Due to the much easier and more suitable introduction of gamification in the finance industry, it is crucial. The fastest-growing area of modern financial services is fintech, or financial technologies.

This is firstly made possible by the quick digitalization of all fields and sectors. Fintech is also among the most innovative businesses because it combines cutting-edge organizational and product strategies with technical advancements. In actuality, fintech combines information services, financial services, and financial activities. 

Fintech has impacted every aspect of the financial sector, including personal financial management (CreditKarma, Mint, BillGuard), payments (Stripe, Square, Wepay), loans (LendingClub, Kabbage, Prosper), stocks (CircleUp, Loyal3), money transfers (Azimo, Payoneer, Currencyfair), institutional investment (Addepar, SumZero), retail investing (Motif, Kapitall, Wealthfront), crowdfunding (Kick 

Clearly, not all finance applications should employ gamification. In this field, gamification is used to promote certain technologies, such as Internet banking, as well as to raise financial literacy among the populace and offer guidance on handling one’s own finances. The application of gamification to online banking, neobanks, and personal finance management is the most sensible. 

Neobank stands out as a new breed of bank that offers all banking services entirely online and without the need of conventional physical locations. Business Insider Intelligence’s analysis indicates that the cost of neobanks will triple in 2024 compared to 2018 while the number of users will quadruple.

Although there are different types of neobanks, gamification can be used in any of them.

Use Cases Of Gamification In FinTech

Let’s examine some actual instances of neobanks and fintech firms using gamification in their software. In order to improve outcomes and gain a competitive edge, financial institutions all around the world include gamification into their applications and perhaps even business models.

The Most Popular Game Features In FinTech

However, not all neobanks incorporate as many gamification components into their apps and overall business strategy. Let’s look at a few more instances where gamification may be used very subtly. To the FinTech companies listed below, pleasure and amusement, even in their shadow, bring success and customer devotion. 

These banks take advantage of gamification in a number of ways: 

to assist people, i.e., customers, in achieving their financial goals (which, obviously, is essential for the financial institution and increases the amount of money in clients’ bank accounts):

to use it as a part of their strategy of corporate social responsibility, which involves instructing their users on how to spend money wisely, save money quickly, etc., in order to meet their own sales goals by luring more consumers, offering better customer service experiences, and personalisation.

Practical Tips

Let’s look at a real-world instance of a neobank utilizing gamification. Voluntary participation is a key component of gamification at this bank since it enables those who don’t want to play games to participate in the “serious” world of financial services. At the same time, the “secrecy” of games’ effects ensures excitement and interest among forward-thinking customers. It is also important to think about the benefits and drawbacks of gamification in the financial industry. 

Among the advantages:

  • increasing recognition;
  • attracting new users;
  • increasing interest in the company of potential users and existing users in the product;
  • increasing customer loyalty;
  • obtaining a competitive advantage;
  • a characteristic feature of USP.

Among the disadvantages: 

  • the possible outflow of conservative customers for whom gamification of the “serious” sphere is unacceptable;
  • the complexity of technical support and development of the gaming system itself, psychological analysis of consumers, etc.;
  • the need for constantly updated content, levels, and development of new games.

It is worth considering the basic principles of the application of gamification in the field of fintech, namely neobanks, which are presented below.


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