N26, the German-based neobank, is making waves in the fintech industry with its recent appointment of three highly accomplished female senior executives to its leadership team.
This move not only showcases N26’s commitment to gender diversity and inclusivity but also highlights the growing recognition of women’s leadership in the traditionally male-dominated field of finance.
The financial industry has historically been known for its gender imbalance, with women often underrepresented in leadership roles. However, N26 is leading the way in challenging this norm by appointing three female senior executives to key positions in its organization.
Meet the Triple Threat: Introducing N26’s Female Leaders
Carine van der Heijden as the Vice President of Brand Marketing:
With over a decade of experience in marketing leadership roles, has joined N26 as the Vice President of Brand Marketing, Activation and Content. In this role, she will lead the next stage of N26’s brand development across production, operational and creative growth functions.
Van der Heijden’s extensive background in defining and executing global brand marketing strategies, creative ideation, execution, and production during her seven-year tenure at Booking.com makes her a valuable asset in developing N26’s brand strategy.
Kertu-Liina Lehismae as the Director of Digital Marketing and Global Media:
Kertu-Liina Lehismae has returned to N26 as the Director of Digital Marketing and Global Media, bringing over a decade of experience in marketing and media. Her responsibilities include driving sustainable growth strategies, overseeing growth and digital marketing, and leading all of N26’s global media efforts.
Previously, Lehismae had joined N26 during its earlier growth stages in 2018 and subsequently led Performance Marketing at the real estate transactions platform, McMakler.
Nicole Heider as the Director of Labor Relations and Employment Law:
Nicole Heider has been appointed as N26’s new Director of Labor Relations and Employment Law. With 14 years of experience in employment, labor law, and various other areas of law, Heider will oversee N26’s compliance with employment laws and regulations, working closely with its Works Council.
Heider, who was formerly Amazon’s Head of Marketplace and Prime Legal for the DACH region, will join the N26 team in May 2023. Van der Heijden and Lehismae began their new roles two weeks ago.
N26’s Commitment to Gender Diversity and Inclusivity
N26’s decision to appoint these three talented female leaders is part of its broader commitment to gender diversity and inclusivity.
The company recognizes that diverse teams are more innovative and better equipped to understand and serve the needs of a diverse customer base.
By promoting gender diversity in its leadership ranks, N26 aims to create a more inclusive and equitable work environment that fosters creativity and drives business success.
Impact on the Fintech Industry
N26’s move to onboard three female senior executives is not only significant for the company itself but also for the fintech industry as a whole.
It sends a powerful message that gender diversity and inclusivity are critical for the success and sustainability of the financial industry.
It challenges the traditional gender norms that have long prevailed in finance and sets an example for other companies to follow.
In conclusion, N26’s recent appointment of three female senior executives is a notable step towards achieving gender diversity and inclusivity in the fintech industry.
The company’s commitment to promoting women’s leadership and creating an inclusive work environment is commendable and sets a positive example for other organizations.
As more companies embrace gender diversity in their leadership ranks, the fintech industry is poised to become more innovative, resilient, and better equipped to address the needs of a diverse customer base.