Revolut, the global financial super app with now more than 20 million customers worldwide has collaborated with the Sidemen on launching two unique cards.
The British YouTube group consisting of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S, has amassed 130 million followers combined and 34 billion views combined.
“Having followed the Sidemen for some time, we believe that there is a lot of resonance between the Revolut and Sidemen brands and we’re excited to see them come together for this “defy expectations” campaign,” Revolut global head of retail marketing Shirin Krall said.
#DefyExpectations is the slogan of the collaboration and is popping up on black cabs around London. In the past, the fintech has collaborated on limited edition cards with pop star Liam Payne and boxer Anthony Joshua.
In addition to all the benefits of a Revolut card, such as no hidden fees and best exchange rates, the Sidemen cards give customers 10% cashback on all Sidemen brands, including XIX Vodka, SDMN clothing, Sides restaurants.
“To offer the Sidemen’s audience even more benefits, we collaborated with the Sidemen on two special edition cards that will offer cashback on Sidemen products and access to the Side+ exclusive membership community,” Krall added.
The Sidemen said: “We are thrilled to announce our new partnership with Revolut, enabling fans around the world to get big cashback across our brands through our new SDMN card. We’re excited to finally launch this, and we thank Revolut massively for the support in making this happen.”
To get the Sidemen cards, individuals in the UK and Europe can download the Revolut app on their smartphones and sign up, available on Google Play and the App Store.
Customers can choose the Standard/Free Revolut plan to buy the Standard Sidemen card for £10.99 or subscribe to the Metal Revolut plan for £12.99 per month and get the Metal Sidemen card for free. Existing Metal customers can purchase the Metal Sidemen card for £39.99.