German digital bank N26 surveyed 16,030 people from its 5 largest markets in Europe – Austria, France, Germany, Italy and Spain.
Findings showed that cryptocurrencies have become the third most popular investment product, with nearly 1 in 3 women saying they invest in crypto (28%).
Cryptocurrencies are the most popular investment product overall among women investors in Spain and among all European women aged 18–24.
Women who are not already investing but planning to, also rank cryptocurrencies as the third top product (28%), after bank products (37%) and insurances (32%).
Paula Mariani, Director of User Experience at N26, says: “This research demonstrates just how much more opportunity there is for women within the investment landscape. It’s great to see investing becoming more of a topic among women, as more of them explore ways to grow their wealth. Proactively contributing to this development by facilitating the conversation among women and creating money management and investment products that are more inclusive is an absolute priority for us at N26.”
“For instance, our user research shows that the share of women holding Bitcoins has tripled in the past three years. However, it also shows that the share of men holding Bitcoins is six times as big. There is still a lot to do and we are looking forward to building towards an investment industry that is accessible for everybody.”
According to a different report by KuCoin, 44% of Germans are “motivated to invest in cryptocurrencies to be a part of ‘the future of finance’” while over a third or “37% of German crypto investors have been trading cryptocurrencies for over a year.”
N26 bank could introduce native cryptocurrency trading later this year. Fintech companies are all the rage in recent years, with players such as Curve, N26, and Revolut entering the space, especially in Europe.