8.6 C
New York
Tuesday, June 22, 2021
Home Challanger banks A$AP Rocky invests in Klarna and launches an ad campaign for the...

A$AP Rocky invests in Klarna and launches an ad campaign for the company

A$AP Rocky improved his relationship with Sweden after the 2019 arrest and becomes the latest investor of Europe’s most valuable fintech company, Swedish Klarna.

Read also: Revolut launches Dogecoin as another push towards cryptos

The campaign came up with a “Drop your lockdown look. Get smooth again.” slogan. It also features a short video component in which Rocky is depicted emerging from his own lockdown in New York.

The Swedish buy now, pay later giant currently has a $31 billion valuation. The company has also partnered with global brands like Nike, Amazon, and Sephora.

In an interview for Forbes, Rocky commented on the phenomenon of dealing with credit pitfalls, especially in disenfranchised communities. “You’re setting yourself up for financial debt,” he explains.

“There’s no system that helps people with financial literacy. There’s no system that helps us deal with things when it comes to student loans, the IRS, banking or credit.”

Other notable investors include Softbank, General Atlantic, and BlackRock and Rocky’s Snoop Dog.

With the world in a state of re-emergence, Klarna CMO David Sandström said “now is the right time” for a celebration of the joys of style and fashion.

“As a brand and service, Klarna wants to evoke feelings, ASAP Rocky’s innovative mindset and his impeccable sense of style and creativity paired with Klarna’s shopping services is the perfect match that will lead us all out of fashion hibernation and encourage everyone to get out and express themselves again.”

Avatar
Jan Cerny
Jan is an innovation enthusiast and Fintech news reporter. He specializes in news distribution, social media, and content analysis.

Recent posts

Revolut revenue grows but operating losses double to £201m

Revolut announced that 2020 adjusted revenues, that grew 57% to £261 million. However, operating losses in 2020 have doubled.

Bunq valued at 1.65 billion € after first investment

Dutch digital bank Bunq managed to close the very first funding round with an undisclosed British private equity firm.

Wise expects valuation of £9bn with new London listing

Wise, former TransferWise, is about to go public on the London Stock Exchange through a direct listing.

N26 exceeds 2 million customers in France

N26 announced that it has convinced 2 million French customers to use its services after 4,5 years since entering the market.