Revolut announced a partnership with boxing heavyweight champion Anthony Joshua to promote a new card design.
The campaign is supposed to help raise vital funds for struggling independent gyms across the UK.
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For every limited edition Anthony Joshua card that a UK customer orders, Revolut is going to donate £1.00 to struggling independent boxing gyms across the UK (with Revolut committing a minimum of £50k in total).
Sports charity UKactive estimates the number of facilities which have closed their doors permanently since the beginning of the pandemic to 400 with another 2,400 being at risk.
Anthony Joshua said: “I am delighted to partner with Revolut to support UK boxing gyms. Without my local gym, I would not be where I am today. Across the UK, there are kids and adults alike using these gyms to improve their physical and mental health and keep themselves off the streets. I am really pleased my Revolut card will make a real difference.”
Alan Chang, Senior Vice President at Revolut, added: “These facilities provide vital services to their communities and play a critical role in the mental and physical health of their members. From day one, Revolut has always been community-driven, so we’re incredibly proud to partner with Anthony Joshua to help raise vital funds for independent gyms across the country.”
Gethin Jenkins, chairman of England Boxing, said: “This is a great initiative by Revlout and Anthony Joshua to continue to support England Boxing Clubs. With clubs not being allowed to fully operate for over a year the impact on physical, mental health and financially has been significant and this innovation will help those clubs in most need. We thank Revolut and AJ for their support.”
The exclusive card is branded with Anthony Joshua’s motto, 258, and although it looks black and white during the daylight, the card transforms to a luminous green and black in the dark.
Recently, Revolut has submitted an application for a banking license to the U.K. Prudential Regulation Authority (PRA) and the Financial Conduct Authority (FCA).
The challenger wants more clients to deposit their salaries and switch over to Revolut as their main bank account provider.
The step with introducing exclusive cards is another effort by Revolut to cement its position in the UK market and enhance its image.