Curve is a fintech company famous for its handy all-cards-in-one service. Now they extended this to loyalty cards.
The loyalty system now includes retailers like Tesco, Costa Coffee, IKEA, and more.
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Curve claims that this innovation has been on the agenda for some time, and takes them one step closer to our mission of connecting the customer’s finances in one place to “swap their wallet for Curve”.
Curve’s chief technology officer Matt Collinge said: “Curve’s loyalty ecosystem is our next step in taking people’s wallets into the cloud. Our intuitive UX design means users will never miss a reward again, while merchants continue to gain valuable and actionable insights.”
“Curve’s technology means we can do what no one else can – help end fragmentation and inconvenience by combining personal finance and loyalty programs in one place,” he added.
Curve has been recently testing its new lending option called “Curve Credit”. This ‘buy now, pay later’ feature might be also connected to the loyalty system, therefore motivating customers to spend and earn loyalty points.
Paul Harrald, the head of Curve Credit, said “The service will offer our customers a unique combination of capabilities that will generate a truly satisfying experience.”