The German challenger bank has managed to attract almost 500.000 customers in the US so far.
The age of an average N26 US customer is 36. About 35% of customers are in their 20s, around 34% are in their 30s and about 19% in their 40s. N26 has also spread all over the country, with most of the customers being based in New York, Chicago, Houston, Miami and Atlanta.
N26’s global survey that was published in June found that money concerns have become one of the biggest worries for people after the health and almost 75% of Americans negatively describe their feelings towards their finances. This survey has captured data from over 10,000 adults across Europe and the U.S.
“Our global mission is to empower people to live and bank their way and, in our first year in the U.S., we have already seen half a million customers sign up to become more financially confident,” said Alexander Weber, Chief Growth Officer of N26.
“The flexibility and security that digital banking offers is important now more than ever as the pandemic has changed the way consumers save and transact. Over the past 12 months, we have learned a lot about our U.S. customer base and continue to listen to their feedback to create features and services that meet their needs. We’re excited to introduce additional tailored product features in the coming year and welcome new users to join us in experiencing a beautifully simple banking platform,” he added.
N26’s greatest ambition is to enhance the banking experience for the needs of the 21st century. The digital bank provides its customers with getting their paycheck up to 2 days earlier with direct deposit, cashback on subscriptions, and exciting partner discounts on wellness, education, fashion, entertainment, and more.
For example, last month N26 announced a new partnership with another German brand, the sportswear giant adidas.