Revolut has released a new rainbow-colored card for customers in the UK and Europe as a support for inclusivity as Pride celebrations began across Europe.
Before a customer is able to order the new rainbow card, they will need to donate a minimum of £3.00 (or currency equivalent) to ILGA-Europe, a leading charity which campaigns for lesbian, gay, bisexual, trans and intersex human rights in Europe and Central Asia.
Read also: Leaked messages from Revolut’s CEO Nikolay Storonsky address the job cut accusations
During the last year, Revolut made 30,000 rainbow cards available to customers in the UK and Europe, which sold out in less than 24 hours.
This year, Revolut will make significantly more cards available, and with the minimum donation in place, should hope to raise more than £500,000 for ILGA Europe.
“Sadly, in recent years, Pride has become a marketing opportunity for a lot of brands, where they talk a lot about how much diversity means to them, but add little or no value to the community. By introducing a minimum donation, we hope to raise over £500,000 for an organisation that is campaigning daily for LGBTI+ human rights”, said a Revolut spokesperson.
“This is a critical time for lesbian, gay, bisexual, trans and intersex (LGBTI) equality in Europe, where we’re witnessing the stagnation and even regression of rights, made worse by the COVID-19 crisis. Because solidarity with the LGBTI community is more important than ever, we’re thrilled to continue our collaboration with Revolut this Pride season. said Anna Shepherd,” Partnerships Manager, ILGA-Europe.
“Support from the Revolut community has a real impact on our vital work strengthening and supporting frontline LGBTI organisations and activists across Europe and Central Asia, and the launch of new rainbow cards will allow us to do even more to support LGBTI communities, advocate for rights, and make profound positive change through inclusive activism,” she added.