Tinkoff is consistently trying to expand the range of lifestyle services offered in its super app. Now the Russian challenger bank announces a partnership with goods.ru, a marketplace that brings together Russia’s leading online stores.
This will enable customers to shop at goods.ru right from the Tinkoff app and receive 5% cash back for each purchase. This service is currently live in Moscow and the Moscow Region. However, Tinkoff plans to make it available in all Russian regions going forward.
There are 14 categories from which the customers may choose, including electronics and home appliances, children’s goods, pet supplies, books, hobbies and stationery, beauty and personal care, food, and homeware. By the end of the year, the app will offer the full range of items from goods.ru (more than 1.7 million goods in 16 main categories).
The Tinkoff super app and goods.ru are connected via the bank’s OpenAPI using an app-in-app model, giving the partner its own in-app mini-store and access to a personal account for updating the content. Under the partnership terms, goods.ru pays Tinkoff a fee for purchases to be returned to customers as cashback.
Anna Mikhina, Vice President of Lifestyle Services Development at Tinkoff said to this: “Thanks to our partnership with goods.ru, we can offer our customers a full-scale shopping experience for almost any merchandise, from household goods to groceries – right in the app and with the added bonus of 5% cashback. This is a win-win for everyone: the users will benefit from a one-stop service for promos, cashback and access to the shopping interface, while goods.ru will get more orders from new customers and tools for effectively targeted promos.”
Tinkoff’s super app is about to become even more “super”. What’s more, we plan to add other major partners and partner storefronts to our app by the end of the year. In parallel, we are creating a builder tool that will enable fast integration of multiple partners.“
At present, Tinkoff super app features 18 lifestyle categories: movies, restaurants, theatres, travel, concerts, sports, fitness, flowers, cosmetics, quests, cleaning services, beauty, health, shopping, kids, insurance, workouts, and goods.ru.