Astralis Group has signed a three-year deal with Nordic mobile-based banking app Lunar. This deal includes a branded VISA payment card, interviews, and behind-the-scenes content.
Lunar has obtained its European banking licence in August 2019. Now it wants to attract to the region’s “growing gaming audience”.
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Jakob Lund Kristensen, CCO, and co-founder of Astralis Group said: “Esports appeals to a growing, global audience, and one of our strengths is our access to a generation of digital natives.
Lunar’s way of rethinking banking, use of gamification, and digital entertainment is very much in line with our strategy and it matches our primary target audience.”
Astralis is an all-Danish CS:GO team. Other Astralis partners currently include Unibet, Turtle Beach, Jack & Jones, and Omen by HP.
Ken Villum Klausen, CEO and founder of Lunar added: “In our new partnership with Astralis Group around the Astralis team we morph banking and entertainment providing a whole new experience for the fans.”
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“We do this comprehensive move to drive engagement with our users, and the Astralis partnership is a significant step in creating a financial super app and connecting with our users in new ways.”
The three-year deal is described as “of significant commercial value” to Astralis and it makes Lunar the exclusive financial partner for Astralis Group in the Nordics. Users in Denmark can join the waitlist in the app today and the full solution will be available later in 2020.