The Curve is a well-known London-based fintech with which you may combine your bank cards into one. Curve has about 300,000 cardholders at this point.
Now this fast-growing fintech decided to move on to the American market and open its center in Brooklyn, New York City. “Brooklyn is a fantastic location for Curve to launch its U.S expansion,” Amanda Orson, Curve’s new Vice President, Head of North America, said. “In the race to own the consumer relationship, we believe Curve is the right product for the U.S. market at the right time. And to be able to start this adventure from the world’s premier financial hub, and recruit from a pool of the best tech talent in the world, is exciting.”
“U.S. consumers aren’t clamoring for a different, or additional, bank, they want their financial products to provide a better user experience. Curve’s all-in-one value proposition, ease of use, and obsession on customer experience are exactly what the US market needs,” added Orson.
This represents the first international fintech company in Downtown Brooklyn. As part of the project, Curve will create 185 new jobs by 2024 and invest nearly $17 million. This project supports New York State and New York City’s joint efforts to grow the tech economy and create well-paying jobs for New Yorkers.
Eric Gertler, Empire State Development Acting Commissioner, and President and CEO-designate said, “New York City has long been known as the center of the finance industry, and our rapidly growing tech ecosystem is building on that strong foundation to support some of the most innovative, interesting, and successful fintech firms. Curve’s decision to open its first U.S. office in Brooklyn is a testament to everything the Empire State has to offer, and we are proud they will call New York home for years to come.”
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This move comes from the fact, that the year 2019 was very successful for the company. It closed its series B funding halfway through, taking the company’s valuation to $250mn.